The Content Creator Platform That Pays.

The evolution of digital marketing and social media has led to a demand for more content creators. They’re the ones generating endless streams of content as solo entrepreneurs or by working for various brands. If you’re having a hard time wrapping your head around the idea of content creation as a career, you’re not alone. That’s why we’ve provided this handy guide to clear up your confusion and show you how you could make a living as a content creator. 

What is a Content Creator?

There are many different types of content creators. A content creator puts together educational or entertaining material designed to appeal to the interests of a particular audience. An example of that might be a Youtube content creator who posts workout videos to promote their fitness brand. Different types of content creators use various formats to connect with their audience, including:

• Blog posts
• E-Books
• Videos
• Photos
• Infographics

Today, many major companies use content creators to help with consumer engagement. They may work directly for the marketing team or set up an individual contract where the content creator gets paid for promoting the brand. Major companies also often partner with content creator apps link Valued Voice to be able to easily locate the right creators and influencers for their campaigns. 

What Does a Content Creator Do Everyday?

Content creators provide content to different platforms like company websites and social media outlets. Some of the typical daily tasks performed by content creators include:

• Brand analysis — Creators evaluate a brand to understand what they represent. Some of the elements they examine include a company’s tone, voice, and design style. From there, content creators use that information to develop content strategies that play to a brand’s strengths.
• Brainstorming — Creators spend a lot of time coming up with ideas for creating content that provides desired results for brands.
• Research — The best content creators continually research different aspects of a brand to generate fresh ideas for audience engagement. Great outlets for researching brands include signing up for RSS feeds or reading up on buyer personas for a company.

Digital content creators can remain solo or sign up with a marketing agency. If you’re just starting, think about building an online community. That helps you connect with others who have similar interests. Set yourself up as someone who delivers valuable advice and tips. Make your community a place where your audience comes to you as a content creator for answers.

How Can I Become a Content Creator?

If you’re wondering how to become a content creator, you must understand what unique value you bring to an industry. Many markets like beauty and fitness already have a lot of content creators providing advice, thought leadership, and general observations about the industry. It’s essential that you figure out your niche and how to translate your skills into becoming either a freelance content creator or a digital content creator for a company. 

Everyone from a social media content creator to a marketing content creator must understand their audience's needs. In the end, they’re the ones who generate income and keep you relevant. The more you showcase your ability to appeal to a specific audience, the more likely you are to attract the interest of brands interested in forming a partnership. The information you should learn about your target audience includes:

• The age range of your audience
• Where they live
• The places where the audience likes to socialize
• Whether audience members tend to be single, married, have children, etc.
• What digital platforms your audience like to visit
• The issues your audience is most passionate about

Once you understand your audience, you need to refine your voice and style. While you should avoid directly copying other content creators, study them to learn what makes them successful. It will take some time to build up an engaged audience, so don’t get frustrated if it’s slow going at first.

If you’re looking to appeal to specific brands, make sure your aesthetic matches what they’re looking for in a digital content creator. Companies typically look for someone who aligns with their expectations as far as their mission and values.  

How Can a Social Media Content Creator Earn Money?

One of the best ways to earn money as a content creator is by joining content creator app. This is a place where content creators sign up in order to collaborate with advertisers. With Valued Voice, we’ll work directly with the advertisers and send you straight forward content creator job opportunities to your dashboard and inbox. There are many benefits to joining such a content creator program and it's a no brainer for anyone looking to leverage their brand and audience. 

You can also start building an audience by becoming a Facebook content creator, a LinkedIn content creator, or go with another social media platform. The goal is to establish yourself as an expert in the industry who appeals to a target audience. You can also earn money when visitors click on ads hosted on your platform.

Another way you can make money is by charging your audience for access to exclusive content they can’t find elsewhere. For example, you can create general videos and set up a subscription plan to access more in-depth content.

Widening your reach helps you attract brands willing to pay you for posts, videos, or other digital content. That’s why it pays to continue looking for new platforms in which to expand your reach as a digital content creator.

How Do I Find Content Creator Jobs?

Our Content Creator App offers content creators the opportunity to take control of their digital marketing careers. On our platform, creators get the chance to pick from multiple job opportunities available through our platform. You set the price and control the kind of content you post. Content creators can receive their first payment in as little as 72 hours after finishing their first job.

Learn more about the benefits of Valued Voice by signing up for a free account.